There are always risks and rewards in being the first to launch a new product. The reward is being the first to market and therefore being able to secure a number of orders before the competition. The risk lies in allowing the competition to be able to offer improvements. Airbus has enjoyed considerable success with the A350 but the increase in the size of the B777-9X does make it possible that Airbus may have to consider a stretch to the A350-1000.
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