Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise consumer awareness about the Nikon 1 model, which sits in the middle of point-and-shoot cameras and DSLR cameras, which combine the optics of a single-lens reflex camera with a digital imaging sensor.
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