Market Presence. The B777-200 has experienced the fate of most initial variants of a new model –marginalization within the first decade of service entry. This should provide some pause for thought when considering other newer widebodies. The difference for the -200 lay with the expectation that such an outcome could be avoided or at least delayed. Initial financings of the B777-200 made great play of the payload/range characteristics of the -200 but avoided the historical benefit of improving payload/range capability. The placement of only 88 orders since being launched over 25 years ago is testament to how unfavorably operators view the capabilities of the -200. With only twelve operators, the -200 falls far short of the perceived desired minimum of 20 operators. Tradition also indicates that initial customers would retain the type for a more than a decade, reducing the potential for a surplus.
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