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Archive: Aircraft Value News
Values of A319 Face Challenging Future
The 120 seat segment of the market is facing increased competition from the CSeries and the Embraer E-Jets as well as a changing market structure such that orders in recent years have failed to materialize. A319 Vital Statistics LAUNCH 05/1993 STANDARD MTOW 141,100lbs LIST PRICE 2013 $83.6 $92.0m (neo) FIRST…

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By: Aircraft Value News
September 23, 2013
AVN
Widebody Rates Stable As Growth Takes Hold
The further improvement in the world economy continues to generate demand for widebodies, both new and used, thereby allowing lease rentals to remain stable. Even as the manufacturers deliver record levels of aircraft – Airbus has delivered 70 A330s through to the end of August and Boeing 61 B777s –…

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By: Aircraft Value News
September 23, 2013
AVN
Q&A With Turbomeca CEO Oliver AndriesOlivier Andries, CEO of Turbomeca (Stand C20), spoke with Rotor & Wing in the lead-up to Helitech 2013 to find out what the engine OEM is bringing to the show and other recent developments.By Andrew Parker, Editor-in-ChiefRotor & Wing: What is your focus at Helitech?Olivier…

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By: Aircraft Value News
September 20, 2013
AVN
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as “native advertising.” The magazine’s website, for example, now includes a native ad from IBM about five steps to building a better cloud, written by Frank De Gilio, an IBM engineer. The New…

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By: Aircraft Value News
September 16, 2013
AVN
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise…

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By: Aircraft Value News
September 16, 2013
AVN
What Millennials Can Learn From Graybeards
Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement. Those characteristics, along with Millennials’ addiction to social media, have created an interesting dynamic in the PR field. The millennials’ apparent belief that social media buzz is the be all, end all for…

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By: Aircraft Value News
September 16, 2013
AVN
The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens
For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars—online video can be among the most engaging, cost-effective and persuasive mediums. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s…

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By: Aircraft Value News
September 16, 2013
AVN
Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels
â–¶ Reach Out and ‘Touch’ Someone: About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study. The survey, which took the pulse of 2,0000 consumers across the U.S., concluded that social media is the most expedient and…

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By: Aircraft Value News
September 16, 2013
AVN
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Mission / Aircraft Values News was created in 1992 to provide independent and informed advice regarding current and future aircraft values, and the factors that affect them, to the air transport community.AVN's core activity is the provision of expert commentary on current and future market values and lease rates. AVN seeks to interpret and analyze current events, enabling readers to more accurately anticipate future market trends. AVN expertise centers on an appreciation that aircraft are a commodity, subject to vagaries of supply and demand. AVN's subscribers comprise decision makers at financial i aft lessors and airlines.
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