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Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise…

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September 16, 2013
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What Millennials Can Learn From Graybeards
Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement. Those characteristics, along with Millennials’ addiction to social media, have created an interesting dynamic in the PR field. The millennials’ apparent belief that social media buzz is the be all, end all for…

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September 16, 2013
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The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens
For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars—online video can be among the most engaging, cost-effective and persuasive mediums. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s…

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September 16, 2013
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Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels
â–¶ Reach Out and ‘Touch’ Someone: About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study. The survey, which took the pulse of 2,0000 consumers across the U.S., concluded that social media is the most expedient and…

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September 16, 2013
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How To Improve Finances by Adding a CFO
A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do. It’s OK if you don’t master the financial end of the PR business. However,…

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September 16, 2013
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Seven Things You Will Learn in This Week’s Issue of PR News 1. Native ads are moving to the core of content creation. (p.1) 2. With a short video, brands can highlight the causes they champion and tell stories that otherwise wouldn’t get told. (p.1) 3. PR agencies are starting…

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September 16, 2013
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Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as “native advertising.” The magazine’s website, for example, now includes a native ad from IBM about five steps to building a better cloud, written by Frank De Gilio, an IBM engineer. The New…

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September 16, 2013
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